Mastercard will bring together voices from the ecosystem that are leading the transformation of the payments industry to present technological trends and implementations in the world of payments in Mexico and Latin America. They will also showcase innovations that are currently revolutionizing user experiences and shaping the future of digitalization.
The importance of digital identity and biometric payments based on artificial intelligence will be key topics of the event. Examples will be presented, highlighting the use of facial recognition, a process that simplifies the payment experience and enhances security in interactions for the benefit of consumers and businesses. Additionally, the concept of Hyper-Personalization will be discussed, an analysis that allows understanding customer needs in record time and addressing them promptly as required.