Highlights
3 years in a row named a Leader First to achieve iBeta Level 3 on iOS and Android Introducing GovFaceMatch Privacy is the architecture
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E-commerce & marketplaces

Grow your marketplace with trusted buyers and sellers

Incode verifies buyers and sellers in seconds, helps prevent fraud and abuse, and supports compliance with onboarding designed to convert. Every identity is checked across independent layers of defense.

We secure identities across marketplaces worldwide

AI-powered identity verification, KYC, and KYB for e-commerce platforms and online marketplaces.

Amazon
Walmart
Mercado Libre
Liverpool
Rappi
DiDi
Airbnb
Cabify

0B+

trust checks run

4 of the top 0

marketplaces in the world

0+

countries of ID coverage

0%

deepfake detection

What marketplaces are up against

A new era of fraud for marketplaces

Generative AI has unleashed threats that legacy security systems cannot contain. More than 30% of US organizations report account takeover, identity theft, and fraudulent account openings as their top business threats (Experian).

AI-powered fraud at scale

Generative AI creates fake accounts, bot-driven purchases, and synthetic identities that bypass outdated defenses. Up to 70% of businesses expect AI fraud to top their challenges within three years (Experian).

Payment and chargeback fraud

Stolen cards, account takeover, and chargeback abuse drive losses and erode trust between buyers and sellers.

Seller and product integrity

Fake sellers, counterfeit goods, and fraudulent listings threaten credibility and expose customers to harm.

Safety versus growth

Stronger verification protects merchants and consumers, but poorly designed flows cost conversions and repeat purchases.

User experience

How it works

One identity for every interaction, verified in real time.

Why marketplaces choose Incode

Independent layers of defense for every buyer and seller

Fraud that adapts will eventually fool any single check. Incode verifies every identity across independent layers, each reading a different signal, in milliseconds. Real buyers and sellers pass without friction while fraud has to beat every layer at once.

Document verification

AI-powered detection of paper forgeries, screen spoofs, and digitally generated IDs. International identity documents supported.

See it in action

Biometric liveness

Liveness detection confirms a live person is present and matches the face to the document in milliseconds.

See it in action

AI-generated document detection

Deepsight for Documents catches forged, tampered, and fully synthetic IDs, fraud that template checks and barcode validation were never built to see. 8.8x more fraud caught than document checks alone.

See it in action

Passive risk signals

Behavior, device, geo, and VPN signals score every session silently, escalating only when something looks wrong.

See it in action

Cross-platform fraud signals

Our collaborative intelligence solution links duplicate accounts, repeat fraudsters, and coordinated rings across buyers and sellers.

See it in action

Privacy is the architecture

We made privacy a founding conviction long before regulation or the market asked for it. Incode's AI-first identity verification reduces fraud while remaining private and compliant.

Read the Manifesto

Case study

Amazon partnered with Incode to confirm that every third-party seller is a real, registered business, in every market it operates. Millions of sellers list across dozens of countries, and each business has to check out before it can.

E-commerce · Global

Read the story

FAQ

Common questions about identity verification for marketplaces

Still have questions? Talk to an expert
How do online marketplaces verify buyers and sellers?

Marketplaces verify both sides of every transaction: buyers with a quick document, biometric, or data check at account creation, and sellers with business verification before they can list, sell, or get paid. Incode runs both flows across 4,900+ document types and 190+ countries.

What is KYB and why do marketplaces need it?

Know Your Business (KYB) verifies that a company is real and legitimate before it can sell: registration records, ultimate beneficial owners, and watchlist screening. Incode automates KYB with AML safeguards, so trusted sellers list quickly and fake storefronts never open.

How does Incode stop fake sellers and counterfeit storefronts?

Fake sellers hide behind synthetic identities and shell companies. Incode anchors every storefront to a verified person and a verified business, while face-based duplicate detection and collaborative cross-network intelligence catch banned sellers re-registering under new names.

How does Incode protect payouts and high-risk actions?

High-risk actions get a stronger check without slowing everyone down. Step-up verification triggers when risk rises, at withdrawals, listing changes, disputes, or suspicious behavior, so a hijacked account never drains a seller's payout.

Can a deepfake or synthetic identity pass marketplace onboarding?

No. Passive liveness detection plus Deepsight block face swaps, injected camera feeds, and AI-generated documents, detecting deepfakes and synthetic identities with 99.9% accuracy.

Does identity verification hurt marketplace conversion?

No. Risk-based flows keep checks light for low-risk users and escalate only when needed, so most buyers and sellers pass in seconds. Incode customers see 40% higher conversion rates with verification flows that run 2x faster.

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Secure growth, fraud protection, and compliance in marketplaces