E-commerce & marketplaces
Grow your marketplace with trusted buyers and sellers
Incode verifies buyers and sellers in seconds, helps prevent fraud and abuse, and supports compliance with onboarding designed to convert. Every identity is checked across independent layers of defense.
We secure identities across marketplaces worldwide
AI-powered identity verification, KYC, and KYB for e-commerce platforms and online marketplaces.
What marketplaces are up against
A new era of fraud for marketplaces
Generative AI has unleashed threats that legacy security systems cannot contain. More than 30% of US organizations report account takeover, identity theft, and fraudulent account openings as their top business threats (Experian).
AI-powered fraud at scale
Generative AI creates fake accounts, bot-driven purchases, and synthetic identities that bypass outdated defenses. Up to 70% of businesses expect AI fraud to top their challenges within three years (Experian).
Payment and chargeback fraud
Stolen cards, account takeover, and chargeback abuse drive losses and erode trust between buyers and sellers.
Seller and product integrity
Fake sellers, counterfeit goods, and fraudulent listings threaten credibility and expose customers to harm.
Safety versus growth
Stronger verification protects merchants and consumers, but poorly designed flows cost conversions and repeat purchases.
Incode solutions
Built for e-commerce and marketplaces
Coverage across both sides of the platform, from buyer sign-up and seller KYB to every payout and dispute.
Identity verification
Document, biometric, and data checks verify buyers and sellers across 4,900+ document types worldwide.
Learn moreBusiness verification (KYB)
Automated KYB with UBO verification, registries, and watchlist screening, so only trusted businesses join.
Learn moreAccount integrity
Detects account takeover, duplicate accounts, and coordinated fraud across buyers and sellers.
Learn moreRisk-based step-up
Stronger checks only when risk rises: withdrawals, listing changes, disputes, or suspicious behavior.
Learn more99%
fraud reduction
40%
higher conversion rates
2x
faster verification flows
User experience
How it works
One identity for every interaction, verified in real time.
Why marketplaces choose Incode
Independent layers of defense for every buyer and seller
Fraud that adapts will eventually fool any single check. Incode verifies every identity across independent layers, each reading a different signal, in milliseconds. Real buyers and sellers pass without friction while fraud has to beat every layer at once.
Document verification
AI-powered detection of paper forgeries, screen spoofs, and digitally generated IDs. International identity documents supported.
See it in actionBiometric liveness
Liveness detection confirms a live person is present and matches the face to the document in milliseconds.
See it in actionAI-generated document detection
Deepsight for Documents catches forged, tampered, and fully synthetic IDs, fraud that template checks and barcode validation were never built to see. 8.8x more fraud caught than document checks alone.
See it in actionPassive risk signals
Behavior, device, geo, and VPN signals score every session silently, escalating only when something looks wrong.
See it in actionCross-platform fraud signals
Our collaborative intelligence solution links duplicate accounts, repeat fraudsters, and coordinated rings across buyers and sellers.
See it in actionPrivacy is the architecture
We made privacy a founding conviction long before regulation or the market asked for it. Incode's AI-first identity verification reduces fraud while remaining private and compliant.
Read the ManifestoCase study
Amazon partnered with Incode to confirm that every third-party seller is a real, registered business, in every market it operates. Millions of sellers list across dozens of countries, and each business has to check out before it can.
E-commerce · Global
Read the storyFAQ
Common questions about identity verification for marketplaces
Still have questions? Talk to an expertHow do online marketplaces verify buyers and sellers?
Marketplaces verify both sides of every transaction: buyers with a quick document, biometric, or data check at account creation, and sellers with business verification before they can list, sell, or get paid. Incode runs both flows across 4,900+ document types and 190+ countries.
What is KYB and why do marketplaces need it?
Know Your Business (KYB) verifies that a company is real and legitimate before it can sell: registration records, ultimate beneficial owners, and watchlist screening. Incode automates KYB with AML safeguards, so trusted sellers list quickly and fake storefronts never open.
How does Incode stop fake sellers and counterfeit storefronts?
Fake sellers hide behind synthetic identities and shell companies. Incode anchors every storefront to a verified person and a verified business, while face-based duplicate detection and collaborative cross-network intelligence catch banned sellers re-registering under new names.
How does Incode protect payouts and high-risk actions?
High-risk actions get a stronger check without slowing everyone down. Step-up verification triggers when risk rises, at withdrawals, listing changes, disputes, or suspicious behavior, so a hijacked account never drains a seller's payout.
Can a deepfake or synthetic identity pass marketplace onboarding?
No. Passive liveness detection plus Deepsight block face swaps, injected camera feeds, and AI-generated documents, detecting deepfakes and synthetic identities with 99.9% accuracy.
Does identity verification hurt marketplace conversion?
No. Risk-based flows keep checks light for low-risk users and escalate only when needed, so most buyers and sellers pass in seconds. Incode customers see 40% higher conversion rates with verification flows that run 2x faster.
Resources
Resources on e-commerce and marketplaces
Incode Among Top Performers in DHS S&T RIVR Track 3 Presentation Attack Detection
Incode ranks among top performers in DHS RIVR Track 3, proving strong protection against deepfakes and spoofing in both passive and active liveness tests.
Read moreDeepfakes 101: Examples and deepfake fraud prevention tips
A complete guide to deepfake fraud prevention: real examples, how deepfakes work, and the exact steps businesses need to reduce exposure now.
Read moreHow AI agents are fueling a record surge in fraud losses
AI-driven fraud losses hit a record high in 2025. Learn what to expect in 2026 according to Incode's Agentic Fraud Report.
Read more


