E-commerce & Marketplaces
Future-proof your platform with AI-powered identity verification
Build trusted online marketplaces. Protect buyers and sellers, prevent fraud, ensure compliance, and deliver a seamless onboarding experience.
Leading global companies choose Incode for identity verification
Marketplaces face a new era
of fraud
Generative AI has unleashed threats that legacy security systems can’t contain.
30%+ of U.S. organizations report account takeovers, identity theft, and fraudulent account openings as top business threats.
Source: Experian
Up to 70% of businesses expect AI fraud and deepfakes to be their top challenge in the next 3 years.
Source: Experian
Critical challenges for e-commerce, retail, and marketplaces
AI-powered fraud at scale
Fraudsters use generative AI to create fake accounts, automate bot-driven purchases, and generate synthetic identities that bypass outdated defenses.
Payment and transaction fraud
Stolen cards, account takeovers, and chargeback abuse drive major financial losses and undermine trust between buyers and sellers.
Security versus player experience trade-offs
Stronger verification protects merchants and consumers, but poorly designed flows risk adding friction that reduces conversions and repeat purchases.
Seller and product integrity
Fake sellers, counterfeit goods, and fraudulent listings threaten platform credibility and expose customers to financial and reputational harm..
Benefits
Core benefits for e-commerce & marketplaces
Incode empowers platforms to stop fake accounts and bots, verify real-world user identity, scale globally, and drive conversion.
Scalable global onboarding
Onboard buyers and merchants anywhere in the world with automated, frictionless verification.
- 4,900+ document types supported
- Coverage across 190+ countries and territories
Frictionless KYC
Verify buyers and individual merchants with automated checks that boost conversion, block bad actors, and ensure AML compliance.
- 99.6% accuracy in detecting digital spoofs
- 35+ AI models trained on the latest fraud attacks
Effortless KYB
Ensure only trusted businesses join your marketplace with automated KYB flows and AML safeguards.
- Ultimate Beneficial Owner (UBO) verification
- Global watchlist, Government Sources of Record, Registries
Adaptive flows for conversion
Streamlined, risk-based verification reduces friction for low-risk users while escalating checks for suspicious activity.
- Dynamic risk-based workflows
- Step-up verification only when needed
- Waterfall approach to age verification
See how Incode can transform your e-commerce, retail or marketplace platform
The Incode Difference
Why e-commerce companies and marketplaces choose Incode
We combine in-house AI technology, compliance expertise, and strength in the world’s most challenging fraud environments to deliver superior security and growth.
Innovation and adaptability
Innovation and adaptability Internally developed tech to stop fraud, including facial recognition, document verification, liveness detection, and advanced risk assessment.
Identity verification technology
Identity verification technology Internally developed tech to stop fraud, including facial recognition, document verification, liveness detection, and advanced risk assessment.
Proven in high-risk markets
Proven in high-risk markets Our platform is designed to handle the toughest fraud environments worldwide, giving organizations confidence at scale.
Advanced fraud network and data
Advanced fraud network and data AI that learns continuously from anonymized fraud signals across a global network, strengthening detection with every interaction.
Government-verified biometrics
Government-verified biometrics Facial biometrics matched directly with official government sources deliver unmatched precision and compliance.
Future-ready threat protection
Future-ready threat protection Advanced AI protects against emerging threats, such as deepfakes, synthetic identities, and real-time anomalies, before they impact your business.
User experience
How it works
One identity for every interaction.
ID capture
The user submits their government-issued ID.
Selfie capture
Incode’s AI verifies liveness and matches the selfie to the ID in milliseconds.
Real-time check
Data is validated against sanctions, watchlists, and trusted government sources.
Account access
Legitimate users are approved instantly, while fraud attempts are blocked before they reach your systems.
ID capture
The user submits their government-issued ID.
Selfie capture
Incode’s AI verifies liveness and matches the selfie to the ID in milliseconds.
Real-time checks
Data is validated against sanctions, watchlists, and trusted government sources.
Account access
Legitimate users are approved instantly, while fraud attempts are blocked before they reach your systems.
Redefining identity verification
with unmatched AI technology
Incode sets the standard for speed, accuracy, and security by combining
proprietary AI models, deep biometric expertise, and real-world fraud
intelligence.
Trust is at the core of our mission
Enterprise-grade security and compliance
