How Tenant Inc. future-proofed its self-storage business with Incode
Tenant Inc., a vertical SaaS platform for the US self-storage industry, uses Incode to verify renters at checkout. A renter completes identity verification with a selfie and a driver's license from their phone, online or in-store, and the flow runs fully in the browser with no app required. Operators get verification they can trust without the friction that costs rentals, and more than 20,000 fraudulent sessions have been blocked.
the size of the US self-storage industry
fraudulent sessions blocked with Incode
apps required: verification runs fully in the browser
the value of every lost renter
The vertical SaaS platform modernizing self-storage
Tenant Inc. is a vertical SaaS platform modernizing the self-storage industry, an often-overlooked and rapidly growing sector in the US.
Historically, self-storage rentals required customers to present their ID and sign paperwork in person. Tenant Inc. has led the industry's digital transformation, becoming one of the first vertical SaaS platforms to power fully remote rentals.
Tenant Inc. set out to power fully remote rentals in an industry that once checked IDs across a desk. Identity verification at checkout supplies the trust those in-person checks used to provide, so remote rentals can run safely.
When an offline industry meets a new digital reality
Before COVID, the self-storage industry had virtually no online infrastructure. In an industry long reliant on face-to-face interactions, the move to digital rentals created immediate friction.
The shift created three connected challenges:
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01
A reluctant industry
Operators were skeptical of remote onboarding, fearing fraud and misuse. COVID forced the shift, but many solutions were adopted out of urgency, not long-term vision.
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02
Old processes, new risks
Without reliable identity verification in place, operators risked misuse of units, from abandonment of hazardous waste to theft and security breaches.
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03
A tech stack to modernize
Tenant Inc. had to build a fully digital, web-based experience in an industry unaccustomed to automation, contracts via API, or secure online workflows.
Every lost renter costs real revenue, so Tenant Inc. had to strike a balance: verification operators could trust, without friction that costs rentals.
Secure, web-based KYC at checkout
When a customer reserves a storage unit through a website powered by Tenant Inc., they can verify their identity with Incode at checkout: a selfie and a driver's license from their phone, or the option to skip and verify later in-store.
Web-first, no app required
Identity Verification
A seamless API-based solution supports Tenant Inc.'s fully web-based rental process, removing the friction of mandatory apps, with real-time liveness detection.
Forms that fill themselves
Incode's in-house technology extracts structured data from the license to auto-fill rental forms, reducing manual input and speeding up the process.
Online or in-store, the renter chooses
The same verification runs online or in-store, accommodating renters with different preferences and keeping conversion high without compromising operator confidence.
Matched to government records
GovFaceMatch
Biometric face matching is tied to government records where state rules allow, confirming the renter against the record the government itself holds.
With legislation evolving quickly across the United States, Tenant Inc. is positioned as the industry leader in KYC readiness if state or federal mandates emerge.
How it works
Trust, compliance, and efficiency at every rental
Audit trails for every event
Event-level audit trails and reporting streamline incident response, documentation, and ongoing reporting for Tenant Inc. and its operators.
Trust operators can feel
Verified renters reduce fraud and malicious activity, from theft to illegal dumping and abandoned vehicles, without sacrificing convenience.
Built for what comes next
As Tenant Inc. builds new product types and rental models, Incode is an integral part of its compliance, automation, and trust infrastructure.
Privacy is the architecture
Incode made privacy a founding conviction long before regulation or the market asked for it. Its AI-first identity verification reduces fraud while remaining private and compliant.
Testimonials
“Incode puts Tenant Inc. at the forefront of innovation in our space. If regulation hits tomorrow, we're ready.”
Lance Watkins · CEO, Tenant Inc.
“One of the things I really love about Incode is the API integration and audit capabilities. It's seamless, from a UX, operations, and compliance perspective.”Manjax Bangalore · Engineering, Tenant Inc.
Frequently asked questions
Questions specific to the Tenant Inc. story
Still have questions? Talk to an expertHow does Tenant Inc. verify a renter's identity?
A renter who reserves a unit on a website powered by Tenant Inc. completes the check at checkout, capturing a selfie and a driver's license with their phone. Liveness is detected in real time as part of the flow.
Does the renter need to download an app?
No. The check runs fully in the browser, so renters never install anything, which fits the fully web-based rental experience Tenant Inc. built.
What if a renter prefers to verify in person?
They can skip the online step and complete verification later in-store. The same check runs in both channels, so operators get the same assurance whichever path the renter picks.
Why do self-storage operators need identity verification?
When renters go unverified, units can be misused, from hazardous waste abandonment to theft and security breaches. Verified renters can reduce fraud and malicious activity while keeping the rental convenient.
What does GovFaceMatch add to the Tenant Inc. flow?
Where state rules allow, GovFaceMatch ties the biometric face match to government records, so the renter is confirmed against what the government itself has on file.
What results has Tenant Inc. seen with Incode?
More than 20,000 fraudulent sessions have been blocked, and every event carries an audit trail that supports incident response, documentation, and reporting for Tenant Inc. and its operators.
Is Tenant Inc. ready if KYC rules reach self-storage?
Yes. With legislation evolving quickly across the United States, verification already runs at every checkout, so Tenant Inc. stands ready if state or federal mandates emerge.
What's next
See how Incode secures fully remote rentals
Verify renters at checkout, online or in-store, and give operators trust without friction.