Fraud caught early, without adding friction
Etsy partnered with Incode to confirm that the person who applies is the person who interviews, and the person who shows up on day one. Over 100K+ applications a year, here is what that changed.
verification success rate, low friction for real candidates
approval rate, for a smooth candidate experience
fraudulent candidates onboarded
countries covered, from application through day one
A global marketplace, hiring worldwide and largely remote
Etsy is a global marketplace for handmade and vintage goods, connecting independent sellers with buyers around the world.
Its teams span corporate, technical, and creative roles across multiple countries. Etsy hires largely remotely and reviews thousands of applications a year, so every stage of hiring has to confirm one thing: the person moving through it is who they claim to be.
Is the person you hired the one who applied?
Across a remote hiring process, nothing tied a single identity from application to interview to day one. A resume and a live interview are no longer proof of who someone is.
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01
A broken identity chain
Nothing linked the applicant to the interviewee to the day-one hire, so a single identity could not be traced through the process.
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02
AI-era impersonation
Deepfake video and synthetic identities turn a resume and a live interview into weak proof of who a candidate really is.
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03
Organized hiring fraud
State-sponsored operations have placed fake workers inside companies using stolen and synthetic identities, targeting this exact gap.
Etsy needed rigorous verification to keep fraudsters out, and a hiring flow fast enough to keep strong candidates in.
One verified identity, across the hiring funnel
When a candidate applies, Incode verifies them. The same identity is confirmed again before the interview and once more on day one, so the person who accepts the offer is the person who applied. Each check runs in seconds, with no app to download.
Application
A Non-Doc Verification (KYC) check on email and phone, plus device and network risk signals. Junk and bot profiles are filtered out.
Interview
Full ID and selfie verification, with liveness and deepfake screens. Instant result, no app to download.
Day one
A quick selfie at identity and access management (IAM) enrollment confirms the new hire is the person who was recruited.
How it works
Four things that made it fit Etsy's hiring
Built into the existing platform and beyond
Full-time candidates are verified inside Etsy's existing Workday hiring flow, routed automatically by geography and role, so recruiters never run a separate tool. Incode extends the same checks to Etsy's contractors.
A layered check
A lightweight Non-Doc Verification (KYC) signal from a candidate's phone and email flags risk early. Identity Verification (IDV) then confirms a government ID and matches it to a live selfie. At later stages, a quick selfie re-authenticates the same person.
Built to catch AI-era fraud
Deepsight detects deepfakes, AI-generated documents, and synthetic faces rather than simply reading an ID. Sessions that raise a flag escalate to Incode's fraud team for a final decision.
Global from day one
Incode verifies identities across 190+ countries and 6K+ document types, covering Etsy's international hiring, including its hubs in Mexico and Ireland.
Testimonial
“A video interview used to be reasonable proof of who someone was. It isn't anymore, and our hiring stages weren't connected by anything that could prove otherwise. Incode solved that by verifying the same identity at application, before the interview, and again at onboarding.”
Talent Attraction Manager, Etsy
What's next
See what candidate verification can do for your hiring
Confirm that the person who applies is the person you hire, across every country and every stage, without slowing real candidates down.